For over 15 years, DirtBound Inc. made a name in the off-road world with tough, trail-tested, American-made parts—especially for the XJ and MJ Jeep community. These weren’t mass-produced catalog items; they were passion-built upgrades, made by fabricators who actually wheeled what they built. Every piece was designed, cut, bent, and welded in the Midwest with real-world use in mind.
But like many small manufacturers, DirtBound Inc. faced increasing challenges. Rising costs, inflation, supply-chain issues, and health setbacks for the founder forced the original company to shut down.
That’s where Up North Supply Co. comes in.
Up North Supply Co. is a brand-new company that is honored to carry DirtBound’s spirit forward. We are not DirtBound Inc., and we are not trying to be. We’re a separate, fresh operation with updated tools, modern processes, and the core values: smart design, durable builds, and real customer support.
What to Expect
U.S. fabrication partners. We’ve partnered with trusted American shops to produce these parts in small runs. Quality stays high, and costs stay reasonable.
Re-releases in small batches. We’ll be bringing back DirtBound’s most popular products, one batch at a time, starting with the most requested items.
Thoughtful updates. Each run will include improvements—better fitment, upgraded hardware, and updated install documentation (including step-by-step videos).
Why We’re Doing This
Those DirtBound parts mattered to you—and they still do. Whether it was a bumper that saved your rig, a tray that kept your batteries secure, or a mount that fit when nothing else would, DirtBound gear earned its spot in your build. We’re not just reviving a catalog; we’re restoring a brand that stood for something. And we’re doing it right.
Stay in the Loop
- In Stock = Ships Now. No hype, no preorders: if it’s in stock, it ships immediately.
- In Production = ETA Provided. We’ll post realistic lead times so you know exactly when to expect your parts.
- Not Yet Available = You’ll Know What’s Next. We’ll share what’s coming and when.
We’re also building a full Help Center, complete with updated install guides, wiring diagrams, support articles, and videos—everything you need to make installation as smooth as possible.
Thanks for your support as we bring this iconic name back—stronger, simpler, and built to last.
— The Team at Up North Supply Co.
FAQ: The DirtBound Transition
Where do I buy DirtBound products now?
Right here on Up North Supply Co. If it’s listed and in stock, it’s ready to ship. We’ll add more products as they return to production.
What happened to DirtBound Offroad?
DirtBound Inc. closed because of inflation, rising costs, supply-chain struggles, and health issues. After 15 years, it was time for a new chapter.
Is DirtBound gone for good?
No. DirtBound’s name and designs now live on through Up North Supply Co. We’re re-releasing parts in stages, with updated support and manufacturing.
Are the products still made in the USA?
Absolutely. We’ve partnered with U.S. fabricators to maintain that standard.
Will original DirtBound parts come back?
Yes—starting with the most requested items. Each product will be updated as needed and released in limited batches.
What about old orders?
If you had an open order with DirtBound Inc., you should have been contacted already. Up North Supply Co. is a separate company and isn’t responsible for those orders, but we’ll do our best to point you in the right direction.
Can I still get install support?
Yes. We’re creating a Help Center with updated install instructions, wiring guides, and support videos.