Up North Supply Co.
Brand Identity Guidelines · Updated 2025-08-28 03:27
1) Core Identity
Mission: Design and build rugged, functional, and timeless gear for camp, trail, and home.
Values: Durability · Practicality · Outdoor Spirit · Heritage Craftsmanship.
Voice: Straightforward, confident, authentic. Field-manual tone. Avoid fluff.
[Note] This is a proposed guide based on your logo and product direction. Verify colors with print proofs for accuracy.
2) Logo Usage
Rules
- Keep clear space equal to the width of the dot in CO. on all sides.
- Do not alter colors; prefer Forest + Burnt Orange.
- Minimum digital size: 240px width. Minimum print: 1.75" width.
- Use monochrome (Forest or Black) on busy backgrounds.
- Use approved colors and keep proportions.
- Place on neutral/sand backgrounds.
- Maintain legible contrast.
- Stretch or skew the artwork.
- Apply drop-shadows or outlines.
- Change the wordmark fonts.
3) Colors
Primary palette defined as CSS variables:
Tip: click a token to copy the HEX value.
4) Typography
Headlines: Bitter (700–900). Body: Montserrat (400–600). Use strong hierarchy and short, confident sentences.
UP NORTH SUPPLY CO.
Gear for Fire, Trail, and Home.
This is body copy in Montserrat. Keep it clear and direct. Avoid marketing fluff.
5) Digital Components
6) Packaging & Inserts
Kraft Box
Use single-color stamp (Forest) or two-color (Forest + Burnt) on kraft.
Field Notes Insert
4×6" card: story on front, care instructions on back.
7) Copy Blocks
Taglines
- Built for the North. Ready Anywhere.
- Gear for Fire, Trail, and Home.
- Tools you’ll hand down.
8) Assets
Upload assets to your wiki and update these links.
- Logo PNG (Primary): /uploads/logo-up-north.png
- Logo SVG (Monochrome): /uploads/logo-up-north-mono.svg
- Brand PDF: /uploads/up_north_brand_book.pdf